This chapter deals with the issues inherent to the company's role in school-work alternation initiatives. The characteristics that the company must have in order to be able to face this opportunity in the best way are described. In some countries these are regulated and required as technological and organizational structural skills. . The general procedures are then described to which the company is called to fulfill, namely the appointment of the company tutor, but also to ensure that the apprentice participates in the business, but must also participate in the certification of his skills, especially those of let the student acquire them along with the skills.

Furthermore, the value that the company acquires by participating in the training of students in a specific area is inserted, becoming part of it and contributing to economic and cultural growth, creating a privileged relationship with the schools in the area, enhancing the skills of its collaborators and therefore an enrichment of one's business. Ultimately a good return in terms of attractiveness, employer branding and corporate social responsibility in the reference territory.

The benefit deriving from the investment in the training activity is the contribution that the trainee can make to the level of productivity of the company itself. In this way the company finds itself in addition to having one more worker, above all a probable new employee who has already formed, "forged" in the reality in which he can and / or will have to work.