Lifelong Learning Programme

This project has been funded with support from the European Commission.
This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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Video Interviews

This section provides access to video interviews with entrepreneurs/company managers/marketing experts of companies operating in the Tourism and Eno-Gastronomy sector.

SWOT Interview - Azienda Agricola Frigionaia - Italy

Thematic area
The mission, services and products offered
Name of the entrepreneur
Lapo Somigli
Name of the company
Società Agricola Frigionaia
Company typology
Eno-Gastronomy and local products
Country
Italy
Main Contents of the Video Lesson
Lapo Somigli is a farmer in Carmignano in Prato province, it is an organic farmer, producing mainly olive oil with the Tuscany IGP certification, He has some aromatic plant cultivation and the bees so he produces organic pollen and honey.Also he has a small agriturism with some didactics activities like labs with minors in cooperation with schools and association. While the agriturism it is. With his wife work with guys from different age during several meetings, sometimes in the class room but of course also in the farm. For what concern the marketing the contact is direct, they use social network with some target actions in order to build a base of contacts. He shows interest in a project with WBL to teach small farm organization, agritourism management in a organic farm and in respect of territory.

This project has been funded with support from the European Commission. This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

The SWOT - Skills for Work Opportunities in Eno-gastronomy and Tourism project © 2018