This project has been funded with support from the European Commission.
This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
This section provides access to video interviews with entrepreneurs/company managers/marketing experts of companies operating in the Tourism and Eno-Gastronomy sector.
SWOT Interview - Ristorante Pizzeria Don Fefè La Farina - Italy
The mission, services and products offered
Name of the entrepreneur
Raffaele e Simone Sorrentino
Name of the company
Ristorante Pizzeria Don Fefè La Farina
Restaurants / Canteens
Main Contents of the Video Lesson
Raffaele and Simone are the owners of the Ristorante Pizzeria Don Fefè La Farina. They started in Naples as employees of a Pizzeria and before that they were jewelers. You are passionate. First they worked for a chain of pizzerias, then they opened up on their own with their quality production. They are oriented using quality and niche products producing quality foods like gourmet pizza. Pizza is a complex product and must be produced with care. Pizzeria and restaurant are organized separately, each branch of production has its own team. We also have the pastry chef. We make different types of pizza dough. They are looking for young people who want to do this job. To find quality products use information that comes from outside (internet). They have direct relations with agricultural producers. Limited production and not from large retailers. The brand is Don Fefè. Passion is their strong point. The staff is a point of weakness, they do not necessarily have to be professionals, but people who have passion
This project has been funded with support from the European Commission. This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.