This project has been funded with support from the European Commission.
This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
This section provides access to video interviews with entrepreneurs/company managers/marketing experts of companies operating in the Tourism and Eno-Gastronomy sector.
SWOT Interview - Parador El Saler - Spain
The mission, services and products offered
Name of the entrepreneur
Name of the company
Parador El Saler
B&B and rural accommodation structures
Main Contents of the Video Lesson
Paradores de turismo is a Spanish public company, with 97 establishments, which is responsible for promoting tourism both nationally and internationally. The basis of its success has been the quality, dedication and sustainability of both emblematic buildings, as a large percentage of the buildings where they are located are part of Spain's historical heritage, as well as those located in natural parks.
Parador el Saler is located in l'Albufera National Park. This establishment has different collaborations with restaurants in the area, companies specialised in boat trips to visit the natural park and routes through the natural park, among others.
One of its most interesting promotion strategies is the collaboration with different hotels in the city of Valencia, taking advantage of its geographical location, the collaboration is an exchange of customers, so that they can enjoy the different landscapes of Valencia, natural and urban.
This project has been funded with support from the European Commission. This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.